The Impact Industry model was designed by the Duke Society at its headquarters in the UK. It aims to work on building a community concerned with documentaries by creating bridges between film directors on the one hand, major institutions, non-governmental associations, policy makers, philanthropists and the media on the other hand, with the aim of activating the treatment of community and environmental issues related to films, creating new partnerships and training qualified individuals to become “ Impact Producers. Impact producers work to move the film campaign from the production stage to impact, by creating an impact campaign that they supervise all stages of its implementation and securing key partners to support it.

At a time of disintegration of the traditional methods of financing and distributing documentaries, an emerging generation of filmmakers aspires to find new ways to put their documentaries at the service of social change.

Through the regional and local influence industry laboratories, we are witnessing the birth of a network of producers and influence campaigns in the Arab countries. Independent Arab films continue to address complex issues such as gender, individual and public freedoms, wars, revolutions, and social groups from minorities, which makes them a tool for communication and dialogue within society itself and enables it to make an effective societal impact through its partnerships with civil society.

The Impact Industry Labs, especially the local ones, create an interactive relationship between films and civil society and work to create bridges for films to reach new audiences and engage civil society actors on the relevant issues they represent.

Local IMPACT LAB Arabic – Palestine The Impact Lab will include a select group of 15 participants and up to 4 film projects, who want to become impact producers in the Arab world. Those eligible to participate in this local course are: Palestinians residing in Palestine or abroad.

During this lab, we seek to guide the participants and work with them to find the most effective influence strategy to achieve their film campaigns, by presenting through the theories and practices of influence through documentaries and case studies related to their projects.

The lab will also allow time and space to share details of individual projects, creative ambitions, and impact goals.

After a comprehensive introduction to the various sections included in the practical guide to making an impact, the participants exchange ideas and proposals in brainstorming sessions in which the proposed film projects are discussed. During the workshops, the team of each participating film identifies its needs and draws a roadmap for its impactful vision and what it aspires to in terms of impact objectives.

There are multiple methods of societal change, from empowering communities directly or indirectly to forming a lobby of legal activists, and organizing awareness campaigns to deliver and disseminate information to the public.